H is for Hiring Campaign Takes Homes Three Wallies at the Annual CHPRMS Conference
The SCHA Communications Team and Solvent Brandworks is happy to report that our multi-year H is for Hiring workforce campaign picked up three awards at the 2023 Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) Wallie and Golden Tusk Awards in Asheville last month. These awards recognize the best healthcare marketing and public relations work in North Carolina and South Carolina. The competition is open to hospitals, health systems, medical practices, and other healthcare organizations and creative agencies across the Southeast.
The Wallie Awards are given for individual, stand-alone entries, while the prestigious Golden Tusk Awards recognize overall campaigns with multiple pieces of supporting material. SCHA won awards for:
- Outdoor Advertising by a Non-Hospital and Nonprofit Organizations: “H is for Hiring Billboard Campaign”
- Radio Advertising by Non-Hospital and Nonprofit Organizations: “H is for Hiring Radio Spot”
- Recruitment/Retention/Referral Campaign by Non-Hospital and Nonprofit Organizations: “H is for Hiring Campaign”
Of course, this would not have been possible without the support of Solvent Brandworks, the brand consulting practice of Solvent Networks, a division of SCHA. With more than 120 years of collective experience in branding and communications, Solvent Brandworks is a collaborative, idea-focused creative agency ready to address your marketing pain points. Solvent Brandworks was instrumental in leading the development of the COVID-19 journal and documentary for South Carolina’s hospital community.
Congratulations to all of the award winners, including many of our members! You can see the full list of award winners here.